The buzz around the Eurovision Song Contest 2024 just hit new heights with the reveal of a stage design that’s turning heads and stealing the spotlight. Hosted by Malmö Arena, Sweden, this year’s Eurovision promises an experience like no other. This announcement came days after Olly Alexander was announced as the UK’s official act.
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Revolutionising Performance Spaces: The Ingenious Eurovision Song Contest 2024 Stage Concept
Imagine this: a stage not just for the artists but nestled within the audience itself, fashioned in a distinct cross shape. Ebba Adielsson, the Executive Producer, couldn’t hide her excitement, stating, “It is with great pride that we present our vision of the stage and lighting design for the Eurovision Song Contest 2024. We have not seen anything like this before at Eurovision and the concept gives us endless opportunities to create unique spaces and expressions for both the competing artists and the opening and interval acts. Florian and Fredrik’s creation is simply fantastic and it will be so much fun to see the end result!”
The brains behind this innovative marvel are none other than Florian Wieder, Production Designer, and Fredrik Stormby, Light and Screen Content Designer. Their collaboration birthed a concept that’s being hailed as unexpected and game-changing.
Florian Wieder, a seasoned creative genius, expressed his delight at rejoining the Eurovision family, emphasising the collective vision to elevate the show to new heights. Fredrik Stormby, equally enthusiastic, shared his honour of being part of the team crafting a visually revolutionary concept that places the audience at the heart of the experience.
Wieder said in an EBU statement, “I am so happy to be part of the Eurovision family again! Putting together an exceptional show is a team effort and I’m proud to be part of a dream team of professionals – just the right constellation of people to come up with something different and new. We all have the same vision of what this show should be and how to take Eurovision to the next level, and for me Sweden is always a guarantor of good music and entertainment.”
Expanding on this, Stormby went on to say, “We believe that together we have created what is an unexpected and updated concept for the Eurovision Song Contest 2024 and are looking forward to showing it off for real! I am honoured to have been commissioned to design the light and video in collaboration with the team from our studio, and the production team that SVT has put into place for the project.”
“We’ve developed a strong concept together,” Stormby added. “And I’m really looking forward to the continued collaboration in production, the creative process with the delegations, and eventually getting my teeth into the show and doing the broadcasts!”
The essence of this design lies in its immersive 360-degree experience, where the stage melds seamlessly with the audience, creating a spectacle that’s set to redefine entertainment. Combining movable LED cubes, LED floors, and cutting-edge technology, this setup promises to offer a myriad of unique visual experiences, amplifying the performances and engaging both live and TV audiences alike.
Who is Florian Wieder?
Florian Wieder is a luminary in the realm of production design, spanning his creative footprint across Los Angeles and Munich. With an expansive career spanning over three decades, Wieder has been the mastermind behind the creative and visual concepts for an array of global spectacles. His expertise extends from orchestrating large-scale shows, monumental concerts, and awe-inspiring tours to curating ceremonies, music extravaganzas, and television productions worldwide.
Wieder’s portfolio reads like a who’s who of the entertainment industry, having collaborated with musical icons including Beyoncé, Adele, Jennifer Lopez, Robbie Williams, U2, Lady Gaga, and Rammstein. His artistic vision and ingenuity have been instrumental in shaping seven MTV Video Music Awards (VMAs) and an astounding 12 MTV Europe Music Awards (EMAs). His prowess in design and production has seamlessly integrated with the Eurovision Song Contest on seven occasions – these include 2011, 2012, 2015, 2017, 2018, 2019, and 2021 – marking his pivotal influence on the event’s visual grandeur.
Notably, in 2022, Florian Wieder left an indelible mark by crafting the stunning opening ceremony for the FIFA World Cup in Qatar. His accolades include a Primetime Emmy for Best Production Design, a testament to his unparalleled talent and contribution to the world of entertainment.
Who is Fredrik Stormby?
Fredrik Stormby stands as a stalwart with close to 25 years of rich and diverse experience in the artistic domain. His journey traverses the realms of concerts, theatre, corporate events, and television productions, where his creative touch has left an enduring impact. Stormby’s recent endeavours encompass multifaceted roles in projects ranging from the iconic ABBA Voyage and the prestigious Melodifestivalen to Beyoncé’s transcendent Renaissance Tour.
Having etched his name in the Eurovision Song Contest in 2013, 2016, and notably in 2023 with Loreen’s unforgettable staging, Fredrik Stormby embodies a visionary approach to design. As one of the founders of Green Wall Designs, a cutting-edge creative studio headquartered in Stockholm, Stormby pioneers a holistic approach to production design. His expertise lies in seamlessly intertwining elements of lighting, video, and set design, crafting immersive experiences that transcend conventional boundaries.
Fredrik Stormby’s dedication to his craft and his remarkable ability to merge artistic elements have solidified his position as a luminary in the field of production design, leaving an indelible mark on every canvas he graces.
Eurovision Song Contest 2024 is Set to be Unforgettable
With the stage design placing unprecedented focus on audience immersion and visual innovation, the anticipation for the next big Eurovision 2024 news will be the Semi-Final Draw on Tuesday, January 30, 2024. It might seem a bit of a wait until then, but we’re sure that country delegations and broadcasters will start announcing their acts and revealing their songs. We also have a few exciting national selection shows coming up between those dates.
The countdown to the Eurovision Song Contest 2024 has begun, promising a one-of-a-kind spectacle that will redefine the boundaries of live entertainment. Save the dates: Tuesday, May 7, 2024 (First Semi-Final), Thursday, May 9, 2024 (Second Semi-Final), and Saturday, May 11, 2024 (Grand Final), where music, choreography, technology, and innovation will collide in the heart of Malmö, Sweden.
