Seve Clain, a Ukrainian producer known for his innovative approach to electronic music, has just released his latest single, “Ой на Горі”, which translates to “Oh, on the Mountain”. Accompanied by a new music video, this track represents Clain’s passion for combining the sounds of his cultural heritage with modern electronic elements, creating what he describes as a fusion of energy, atmosphere, and melody. This acts as the follow-up to his previous single “Circus”.
The blend of traditional Ukrainian folk with electronic sounds is a unique and entrancing concept that brings to life Ukrainian culture at a time when the world needs to hear it the most. Seve Clain takes the listeners on a thorough journey through soundscapes that are full of imagery and art. Flawlessly making an impact, Clain delves into a euphoric depth that touches the listener and makes sure that the song sticks with them for the rest of the day.
The song aims to bridge the traditional and the contemporary. According to Clain, “The idea of creating ‘Ой на Горі’ arose from the desire to convey a sense of the unity of the past and present. I wanted to combine our cultural heritage with electronic trends to show that even in the world of modern music it is important to remember your roots. I was inspired by our Carpathians, their unique atmosphere and strength,”
Clain’s commitment to blending traditional and modern music speaks to his mission of uniting different eras and cultures. By reinterpreting a folk song that resonates deeply with him, especially given the current global climate, Clain’s latest track reflects his connection to Ukrainian heritage and his desire to share this with a broader audience. “My music is a reflection of the Ukrainian soul,” he says in a press release. “And I want listeners to feel the same emotional connection that I feel to this song.”
The accompanying music video adds depth to the song itself as we watch a guy walk up a mountain. He goes on to play a hand drum at the top, spreading his music across the land. It’s an extremely powerful piece showcasing traditional values can also be adapted to this modern world, a blend in which Clain is determined to do.
Clain continues by saying, “This folk song has been in my heart for a long time. Her melody and words have always had a strong emotional resonance, especially in the context of current events. I wanted to reinterpret it through the lens of electronic sound, adding elements of house, Afro-house, and Latino house to create a dynamic yet melodic track. This is a kind of bridge between generations, where traditions keep pace with time.”
This release comes at a time when Ukrainian music is gaining traction on international platforms, and Clain is vocal about the significance of supporting national consciousness through art. “Now, when national consciousness among young people is growing,” he explains. “It is an ideal time to raise Ukrainian culture to a new level. We have many talented musicians, and I believe that our music is capable of conquering the world’s platforms.”
Through “Ой на Горі” (“Oh, on the Mountain”), Clain aims to connect with listeners while offering support and inspiration. This dynamic fusion of heritage and electronic sound serves as a tribute to Ukraine’s cultural resilience and contemporary artistry.
“Ой на Горі” (“Oh, on the Mountain”), by Seve Clain, is available to download and stream, right now, across all platforms. We expect more new music from Clain very soon.