Jourdan Frost delivers a powerful blend of emotion and nostalgia on their new single “Can We Pretend”, out now on streaming platforms via So Fierce Music. The track marks a new creative high for the androgynous and non-binary singer-songwriter, pairing Frost’s ethereal vocals with lush pop production and subtle classic rock undertones. It’s an honest reflection on love, loneliness, and the hope of finding a storybook romance. This acts as the follow-up to their previous single, “House Party”.
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Written by Jourdan Frost and Marlon Wurmitzer, whilst it has been produced by Velvet Code, “Can We Pretend” highlights Frost’s versatility as an artist, blending their pop sensibilities with touches of vintage rock and soft ’80s flair. With its hypnotic beats and groovy bassline, the track instantly stands out, making a statement from the very first note and fully embracing the non-binary singer’s artistry as they deliver heart and meaning through every relatable lyric.
Vocally, Frost delivers a performance that feels both tender and cinematic. Their breathy tone and controlled, charismatic delivery evoke a dreamy sense of nostalgia, while the song’s sweeping production adds emotional weight. “Can We Pretend” moves between vulnerability and strength, echoing the wistful power of classic love ballads but filtered through a distinctly modern lens.
“Since last August, so many of my friends and family members entered new relationships, got engaged, or got married. I started writing from the perspective of being on the outside, wishing I had that. That’s how ‘Can We Pretend’ was born,” they explain. “It’s like a sad reminiscent of a fairytale love song. It almost feels like you’re mourning the perfect relationship or wishing you had it.”
“I couldn’t believe it was me singing when I heard the final cut,” Frost laughs. “It felt like I was transported into the story I was writing.” They continued by saying, “Velvet has pushed me to be honest in my music. We’re discovering my sweet spot: a blend of 80s pop, disco, ballads, and up-tempo EDM.”
With each release, Jourdan Frost grows more confident in their artistic direction, and “Can We Pretend” is no exception. Their partnership with Velvet Code’s label, So Fierce Music, has encouraged Frost to explore a sound that bridges decades—from shimmering disco and ‘80s pop to modern, emotionally driven ballads. It’s a blend that feels both timeless and unmistakably personal.
Behind the scenes, the making of “Can We Pretend” proved just as memorable as the song itself. Frost recalls recording the track late at night in a Los Angeles studio, fighting fatigue and vocal strain but refusing to give up. “It was past midnight,” they mentioned. “My voice wasn’t at its best, and I was ready to call it quits. Then the engineer brought me the hottest cup of tea I’ve ever had! It literally burned my mouth, but it worked. We finished around 4 a.m., and I had to be at work by 7 a.m. the next day. It was wild, but worth it.”
While “Can We Pretend” might feel like a delicate daydream, it also reflects the bold artistic journey that Jourdan Frost continues to shape. From early days singing in church choirs to commanding stages in Jacksonville’s LGBTQ+ nightlife scene, Frost has always had a natural affinity for performance. Their ability to connect emotion to melody—whether through dance-ready anthems or introspective ballads—has become a defining trait.
Citing influences that range from Tina Turner and Whitney Houston to Beyoncé and Dua Lipa, Frost draws from icons who master both showmanship and soul. That mix of passion, polish, and authenticity shines through in “Can We Pretend”, offering listeners an experience that’s as heartfelt as it is sonically rich.
At its core, the single serves as a poignant reminder of the beauty and pain that come with longing—of holding onto hope even when love feels distant. “Can We Pretend” encourages listeners to embrace that vulnerability and find comfort in shared emotion. As Frost continues to evolve their sound, this release cements their place as one of the most compelling voices emerging in modern pop.
“Can We Pretend”, by Jourdan Frost, is available to download and stream, right now, across all platforms via So Fierce Music.
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