Embark on a journey of self-reflection and empowerment with American rapper, singer, and producer Alex Shade’s newest single and accompanying music video, “HISTORY”. Stepping away from the typical rap conventions, Shade infuses his signature style with a raw authenticity that resonates deeply with listeners. This release acts as the follow-up to “SKY HIGH“—we previously interviewed him about the release of this single.
“HISTORY” is a testament to Shade’s unwavering commitment to artistic integrity. Opening with soft piano melodies, the track gradually unfolds into a compelling narrative, underscored by Shade’s masterful lyricism. His impassioned delivery captivates from the outset, weaving a tale of ambition, perseverance, and greatness.
Written by Shade himself, the lyrics of “HISTORY” offer a thought-provoking experience of self-belief and self-empowerment. Through introspective verses and infectious hooks, Shade invites listeners to contemplate their own potential to shape history and carve out their legacy. The contrasting use of the lyrics “history” and “dynasty” serves as a central hook, evoking a sense of nostalgia with a 2000s edge while bringing a contemporary vibe to the track overall.
The accompanying music video elevates “HISTORY” to new heights. Shot on location at the Sainte-Croix Museum, the music video captures Shade’s magnetic stage presence as he delivers a commanding performance against a backdrop of grand artworks. From the abandoned train depot where he is seen walking in front of a moving Range Rover to the hallowed halls of a church, each setting serves as a testament to Shade’s creative vision and unwavering dedication to his craft.
As the founder of the Shade Dynasty label, Shade embodies the ethos of resilience and self-belief that defines “HISTORY”. Through his infectious energy and unwavering spirit, he inspires listeners to embrace their own journey towards greatness, towards their own dynasty, one lyric at a time.
“HISTORY”, by Alex Shade, is available to download and stream, right now, across all platforms, via Shade Dynasty Records.
