Zara Larsson has added another exciting collaboration to her résumé—but this time it’s not a musical one. The Swedish pop powerhouse has partnered with plant-based brand Alpro in a year-long campaign aimed at helping people in the UK make healthier, more nourishing choices first thing in the morning.
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🌱 Try Alpro Soya No Sugars:
Get your morning started with Alpro’s Soya No Sugars Drink — now with 5 Essential Nutrients to support your daily wellness goals.
The partnership highlights Alpro’s rollout of 5 Essential Nutrients across a selection of its plant-based drinks and yoghurt alternatives. The brand hopes that the addition of vitamins and minerals, such as Calcium, Protein, Iodine, and Vitamins B12, D2, E, B9, B6, and B2, will make it simpler for people to get a nutritional boost without changing their morning routine. Whether it’s a splash of almond drink in cereal or a spoonful of yoghurt alternative before work, the plant-based brand’s updated range is designed to give breakfasts a nutritional remix.
🌰 Alpro Almond No Sugars – Pure Plant Power:
Sourced from sun-kissed Mediterranean almonds, this unsweetened drink is enriched with 5 Essential Nutrients, including Calcium and Vitamins B12 and D2. Ideal for those seeking a low-calorie, dairy-free alternative.
The campaign follows new research showing many Britons are unsure they’re getting enough of the vitamins and minerals their bodies need. According to Alpro, almost one in five UK adults (19%) feels their diet lacks essential nutrients—with Vitamin D, Vitamin B12, Calcium, and Iodine topping the list of concerns. Women reported feeling less confident than men about their intake, and those aged 25 to 34 (known as the micro-generation, Zillennials) were the most likely to feel guilty about their breakfast habits.
🥛 Alpro Soya – The Original Plant-Based Classic:
A staple in plant-based nutrition, this drink is enriched with 5 Essential Nutrients, including Calcium and Vitamins B12 and D2. Perfect for those seeking a versatile, dairy-free alternative.
For Zara Larsson, wellness is already an essential part of her daily life. Speaking about the partnership, Larsson says: “For me, self-care is non-negotiable—especially when I’m on the road touring. That’s why teaming up with Alpro just made sense—and I’ve loved their products for ages! Whether I’m grabbing a quick breakfast before rehearsals or finding a chill moment off stage, I know I’m still giving my body some of the nutrients it needs. It’s empowering to know Alpro is actually supporting me.”
🫐🍒 Alpro Blueberry & Cherry – A Fruity Start to Your Day:
A delicious plant-based yoghurt alternative, enriched with 5 Essential Nutrients. Naturally low in fat and perfect for a fruity breakfast or snack.
New figures from Alpro show how much online habits are shaping what people eat. Almost one in five Britons (18%) now look to social media for dietary guidance, while roughly a fifth (20%) say they’ve continued with a food or lifestyle change they first discovered online. By teaming up with Zara Larsson, whose reach extends to millions across digital platforms, Alpro is positioning its plant-based products as an easy, everyday step towards better nutrition.
💚 Alpro Almond – Naturally Nutty, Naturally Nourishing:
Delicately roasted almonds come together with 5 Essential Nutrients to offer a creamy, dairy-free alternative. Low in sugars and naturally low in fat, it’s a wholesome choice for your morning routine.
Jon Ruberry, Category Marketing Director, Plant-Based Foods, Alpro, explains, “We’re thrilled to partner with Zara Larsson. Her commitment to wellness and self-care makes her the ideal ambassador to inspire healthier lifestyles and a nutritious start to the day. After all, we added 5 Essential Nutrients to some of our products so that everyone can enjoy their breakfast with the added benefits* to start the day off right, just like Zara.”
🌿 Alpro Greek Style – Thick, Creamy & Plant-Powered:
A creamy Greek-style, plant-based yoghurt alternative made from soya. Enriched with 5 Essential Nutrients, it’s perfect for a wholesome breakfast or a protein-packed snack.
The company, which has been a pioneer in plant-based foods for more than 40 years, believes that even small morning changes can have a big impact on overall health. By enriching everyday staples such as almond drinks and yoghurt alternatives with key vitamins and minerals, Alpro hopes to make nutrition an easy part of people’s routines rather than an afterthought. This approach reflects the brand’s wider mission to empower consumers to take control of their wellbeing, proving that simple swaps at breakfast can contribute to long-term benefits for energy, immunity and overall vitality.
💧 Alpro Soya Light – Light on Calories, Big on Benefits:
Enjoy the creamy taste of soya with just 28 kcal per 100ml. Fortified with calcium and vitamins B2, B12, and D, it’s a naturally lactose-free, low-fat alternative to dairy. Perfect for those seeking a lighter, nutritious start to their day.
Alpro’s fortified products—including almond drinks, soya drinks, and an extensive range of plant-based yoghurt alternatives—are already making their way onto shelves in UK supermarkets. Each item features a carefully balanced blend of nutrients aimed at supporting bone health, immune function, energy levels, and the nervous system. By incorporating these added benefits into familiar everyday staples, Alpro is hoping to remove the guesswork from nutrition, making it easier for people to get what they need without overhauling their daily routines.
🍨 Alpro Vanilla – Creamy, Dreamy & Plant-Powered:
A velvety vanilla-flavoured soya yoghurt alternative, enriched with 5 Essential Nutrients. Naturally dairy-free and perfect for a wholesome breakfast or a sweet snack.
With Zara Larsson on board, Alpro hopes to encourage Britons to start their days with a more confident, health-focused approach to breakfast. The collaboration positions plant-based nutrition not just as an ethical or environmental choice, but also as a practical and empowering one—a way to feel energised, supported, and ready to take on the day. You can find out more about Alpro’s 5 Essential Nutrients campaign by visiting their official website.
🍑🍍💛 Alpro Tropical Trio – Peach, Pineapple & Passion Fruit Bliss:
A plant-based yoghurt alternative four-pack featuring 2 pots of peach flavour and 2 pots of pineapple & passion fruit. Naturally low in fat and enriched with 5 Essential Nutrients, perfect for a tasty breakfast or snack.
The statistics mentioned in this article come from research commissioned by Alpro and carried out by Censuswide, surveying 2,000 UK adults.
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