Ukrainian singer SOWA is stepping into a bold new chapter in her career, one that’s defined by authenticity, self-discovery, and artistic reinvention. After years of listening to outside opinions, the rising artist is now determined to follow her instincts and create music that reflects who she truly is.
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Throughout her journey so far, SOWA has explored a range of sounds—from pop-rock to R&B and mainstream pop—each era showcasing a different side of her artistry. But as she embarks on this next phase, she promises that her upcoming material will mark a distinct departure from anything she’s released before.
“For years I listened to others and ignored who I really am,” SOWA explained. “Being somebody else is always easier than daring to be yourself. But now I’m ready.”
That readiness comes as the singer begins collaborating with new producers, experimenting with fresh ideas, and refining her songwriting. Her current focus is on finding a track that captures listeners’ attention instantly—a goal that aligns with her ambition to compete once again in Ukraine’s National Selection for the Eurovision Song Contest 2026.
SOWA, who has previously reached the longlist stage twice, confirmed her plans to submit another entry this year. “This time I will do everything possible to become part of this event again,” she said. “Right now, there are global changes happening in my work—from new people joining my team to shifts in my musical style and even visual changes, which you will soon be able to see.”
While she acknowledges that self-doubt occasionally creeps in, SOWA remains undeterred. Supported by her family and creative circle, she’s learned that real growth often means taking chances—that playing it safe can sometimes hold you back far more than stepping into the unknown. “I’m not afraid of change, especially if it leads me to realizing my true desires,” she added.
Beyond her musical evolution, SOWA hopes to use this new phase of her career to promote a message of self-acceptance and individuality. For her, authenticity isn’t just a creative choice—it’s a personal mission. “The only voice that really matters is your own,” she said. “That’s the message I want to bring through my performance.”
With renewed confidence and a clear artistic vision, SOWA is ready to redefine her sound and share her truest self with the world: one note at a time.
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