Becky Hill continues to build anticipation for her upcoming third studio album, “REBECCA”, with the release of her latest single, “what do i have to do?”, accompanied by a striking and thought-provoking music video. The release further signals a bold and unapologetic direction for the record, both sonically and visually. This acts as the follow-up to her previous single, “More! More! More!“.
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The track arrives as another glimpse into the sonic and emotional landscape of “REBECCA”, which is set for release on September 25. Following previous singles “More! More! More!” and “>>>Hands On Me<<<”, Becky Hill’s newest offering leans further into the bold, high-energy direction of the project while also exploring more introspective themes.
Written by Becky Hill, Mike Kintish, John Morgan, William Lansley, and Emily Makis, and produced by Punctual and Mike Kintish, “what do i have to do?” highlights Becky Hill’s distinctive vocal delivery over powerful electronic production and deep, driving basslines. On the surface, the song captures the desperation of trying to salvage a relationship, but there is a deeper layer at play. The lyrics reflect a broader struggle tied to personal expectations and the pressure to meet the demands of others, adding an emotional complexity that runs throughout the track.
The accompanying music video, which has been directed by Joseph Delaney with Aries Moross acting as creative director, takes this concept even further, delivering a visually unsettling yet impactful narrative. What begins as a familiar “Get Ready With Me” style vlog gradually transforms into a satirical and exaggerated portrayal of online beauty culture. As the video unfolds, it leans into increasingly extreme and uncomfortable imagery, creating a stark commentary on the pressures surrounding appearance in the digital age.
Each beauty treatment depicted in the video is paired with real comments Becky Hill has received online, reinforcing the critique of unrealistic standards and the scrutiny faced by women on social media. The result is a piece that balances dark humour with a more serious underlying message, leaving a lasting impression long after it ends.
With “what do i have to do?”, Becky Hill offers another insight into what she has described as a “curated chaos” approach to “REBECCA”. The album is expected to blend her established dance and drum & bass roots with a wider range of influences, including indie and alternative sounds. Lyrically, the project is set to delve into themes such as ambition, identity, self-worth and the balance between vulnerability and self-preservation.
Beyond the new release, Becky Hill has been steadily introducing this new era through a series of live performances, including intimate shows and festival appearances. Her schedule continues throughout the summer with headline outdoor dates and major festival slots across the UK and Europe, leading up to the album’s release.
Becky Hill Live Dates 2026:
- July 24, 2026 – Hitchin Priory, Hitchin, UK
- July 25, 2026 – Together Again Festival, Cheshire, UK
- August 2, 2026 – Feast Live, Clifton Downs, Bristol, UK
- August 8, 2026 – Canterbury Live, St. Lawrence Ground, Canterbury, UK
- August 13, 2026 – BitterSweet Festival, Poznan, Poland
- August 15, 2026 – Borde Hill Summer Series, Borde Hill, West Sussex, UK
- August 21, 2026 – Pukkelpop Festival, Kiewit-Hasselt, Belgium
- August 22, 2026 – Castle Summer Series, Castle Park, Colchester, UK
- August 30, 2026 – Creamfields, Cheshire, UK
Having already established herself as one of the UK’s leading voices in dance music, Becky Hill’s latest single reinforces her ability to combine commercial appeal with more personal, reflective storytelling. As “REBECCA” approaches, “what do i have to do?” sets the tone for a project that looks set to be both sonically dynamic and emotionally revealing.
“what do i have to do?”, by Becky Hill, is available to download and stream, right now, across all platforms, via Polydor, Eko Records, and Universal Music. Her forthcoming album, titled “REBECCA”, is set to be dropped on September 25, 2026.
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