Ukrainian singer ZHANNET (Жанет) has opened up about how her duet with legendary performer Ivo Bobul on the track “Жіноче щастя” (“Women’s Happiness”) transformed her career and ignited a wave of viral attention on TikTok. Speaking recently to Fakty, ZHANNET explained how the emotional ballad became an unexpected sensation, reshaping her audience reach and musical direction.
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From Stage Duet to Viral Hit
Originally recorded as a heartfelt collaboration, “Women’s Happiness” struck a chord with listeners across Ukraine and beyond. Fans began sharing the track widely on TikTok and Instagram, turning it into a breakout moment for ZHANNET. When performing the song live, she has noticed an emotional reaction from audiences who not only recognise the track but also identify her as its vocalist—something she describes as both surprising and deeply rewarding.
TikTok as a Career Catalyst
The viral surge on TikTok has proven pivotal for ZHANNET’s career. Alongside thousands of positive fan comments and messages, she has experienced an uptick in bookings for concerts, corporate events, and media appearances. Even radio stations, which had previously been more selective about her releases, are now actively supporting her music. ZHANNET attributes this newfound momentum to finally having what she calls a “genuine hit” in her catalogue.
@zhannet_singer ІВО БОБУЛ & ZHANNET «Жіноче щастя» ❤️ Скоро премʼєра😍 Хто вгадає дату релізу ?⬇️ #жіночещастя #zhannet #івобобул #жаннет #українськіпісні #хіт #премєра #премєра ♬ оригінальний звук – zhannet_singer
A Shift in Musical Style
The success of “Women’s Happiness” has also inspired ZHANNET to refine her artistic approach. The track—melodic, emotive, and steeped in schlager traditions—marks a departure from some of her earlier work. Recognising her audience’s strong response to heartfelt, timeless songs, she now plans to produce more music in a similar vein, leaning further into this genre to build a distinct signature sound.
Building a Relationship with TikTok
ZHANNET has been candid about the realities of content creation, from filming and editing to maintaining daily engagement with fans. Yet she says she has “become friends” with TikTok, seeing it as a powerful platform for artists to test new music, interact with audiences, and grow their reach. Despite the work involved, she considers the rewards—increased visibility, stronger fan connections, and industry recognition—well worth the effort.
@zhannet_singer Чекаєте новий трек ZHANNET «Подзвони»? ✍️ Як вам образ? Пишіть у коментарях ⬇️ #zhannet #жаннет #співачка #подзвони #хітиукраїни ♬ Подзвони – zhannet_singer
Looking Ahead to New Collaborations
Although another duet with Ivo Bobul is not currently in the works, ZHANNET remains open to future partnerships. She acknowledges that in entertainment, “anything is possible”, and says she is considering collaborations with other artists that she admires, should the right project arise.
A Case Study in Digital Transformation
ZHANNET’s rise underscores how social media platforms like TikTok can reshape an artist’s career almost overnight. Her journey shows how adaptability and authenticity can open new doors in a rapidly evolving music industry—and how one song can redefine an artist’s path.
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