For the first time in the history of the Taras Shevchenko National Prize of Ukraine, a book in the business literature genre has earned a nomination. This monumental achievement has been claimed by Ukrainian writer and business coach Liudmyla Kalabukha for her book, “Do the Opposite: Life and Sales Before and During the War”. This nomination not only marks a shift in the recognition of literary genres in Ukraine but also highlights the resilience and creativity of Ukrainian entrepreneurs during wartime.
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The Taras Shevchenko National Prize, established in 1961, is Ukraine’s most prestigious state award for contributions to culture, literature, and society. Until now, it has traditionally been dominated by works of fiction. Kalabukha’s book, however, stands out as a practical guide for entrepreneurs navigating the challenges of operating during a war. The nomination was submitted by the Lviv Regional Youth Library, regarded as the best library in Ukraine by the Ukrainian Library Association, under the leadership of its esteemed director, Tetiana Pylypets.
This is Why You Need to Read “Do The Opposite”:
A Guide for Resilience in Uncertain Times
“Do the Opposite: Life and Sales Before and During the War” serves as both an inspirational narrative and a toolkit for entrepreneurs who, like Kalabukha’s friends and colleagues, have persisted in keeping their businesses afloat during the ongoing war in Ukraine. Written during the early months of the conflict, the book is grounded in real-life stories of Ukrainian entrepreneurs who have not only maintained their businesses but also contributed to their communities and the country’s resilience.
Reflecting on her work, Kalabukha expressed, “Finishing in time—that was my main motivation when, in April 2022, with my heart trembling, I was writing about my friends—Ukrainian entrepreneurs. These heroes are real people … who, despite all the challenges of wartime, managed to save and grow their businesses, volunteer, and continue working towards victory.”
The book has already earned widespread recognition, being named “Best Book of Ukraine” in both 2023 and 2024 after winning three prestigious literary competitions. It has also made its way to an international audience with an English translation available on Amazon, allowing readers across the globe to connect with its powerful stories.
A Legacy of Support and Philanthropy
Kalabukha’s dedication to her craft is matched by her commitment to philanthropy. She has pledged to donate 100% of any prize money from her literary achievements to support the Armed Forces of Ukraine. This gesture showcases the spirit of solidarity that runs throughout her work but also showcases the solidarity of all Ukrainians who are proving that justice will prevail and that they will protect their lands.
In addition to her latest nomination, Kalabukha’s previous books have also garnered critical acclaim. Her debut work, “Start Saying ‘No’”, became one of Ukraine’s top 10 books in 2017 and has been reprinted 11 times. Her second book, “When to Say ‘Yes’”, earned the “Readers’ Choice” award in 2020. With “Do the Opposite: Life and Sales Before and During the War”, she continues to break new ground, becoming the first Ukrainian author to publish a book about the war in English translation and present it at the prestigious Frankfurt Book Fair in 2023.
A Champion of Entrepreneurship
Beyond her writing, Kalabukha is an influential figure in business coaching and women’s entrepreneurship. She serves as an honorary UN ambassador for the development of women’s entrepreneurship and has been recognised as Ukraine’s best business coach in 2023 by the Ukrainian Business Awards. Her work with the Diia.Business state program further highlights her dedication to fostering resilience and innovation among Ukrainian entrepreneurs.
Liudmyla Kalabukha’s nomination for the Shevchenko Prize is not just a personal milestone but a testament to the transformative power of literature, even in the most challenging of times. It showcases how practical advice and personal stories can inspire resilience and create a lasting impact, proving that business literature has a vital role to play in shaping society.
Her journey, rooted in both her professional expertise and her personal reflections on wartime experiences, continues to inspire readers and entrepreneurs alike.