JVK return with a bold new release as the rising rock outfit share their latest single, “When I Think About Love”, now available across all major download and streaming platforms. The track marks a compelling step forward for the Boston-based band, offering a candid reflection on how modern culture has come to blur the lines between affection and emotional harm. This acts as the follow-up to their previously released single “Get Offline”.
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Written by Atticus Crowley, Jo Krieger, Kay Kwiatek, and Zach Feinstein, “When I Think About Love” leans into an electronic-tinged goth-rock atmosphere, pairing stark honesty with a slow-burning, dramatic sound. The song takes aim at the way online spaces often glamorise toxicity, encouraging the idea that love must be chaotic or painful to feel real. Through its vulnerable lyricism, the track challenges that narrative, exploring the emotional impact that such messaging can have on self-worth.
Transformative from the outset, the single opens with rhythmic glam-rock textures before easing back for the first verse, giving Jo Krieger’s commanding vocals room to take centre stage. As the track unfolds, it gradually builds back into that bold glam-rock production, with Krieger’s delivery continuing to land with precision. The chorus shifts into a hard-rock direction with an electronic undercurrent that feels tailor-made for the intensity of a live setting. One of the standout elements here is the use of techno-leaning vocal adlibs, adding a distinctive character that allows JVK to merge hard-rock and electro in a way that feels both seamless and striking.
JVK have emerged from Boston’s thriving DIY scene with a reputation for high-energy live shows and a sound influenced by retro rock, glam, and synth-driven textures. The band is led by vocalist Jo Krieger, whose commanding presence anchors their performances, joined by Atticus Crowley, Kay Kwiatek, Liv Barcohana, and Zach Feinstein. Since forming in 2022, the group have quickly built momentum, moving from small New England venues to major festival stages.
Their rapid rise has been fuelled by a packed touring schedule, multiple media appearances, and festival slots including Louder Than Life 2023 and Boston Calling 2024. Along the way, JVK have earned nominations across several categories at both the Boston Music Awards and the New England Music Awards, further cementing their growing influence within the region’s rock community.
With two EPs already behind them, JVK are now working towards their debut full-length album—a project set to refine and expand their signature retro-glam-synth-rock identity. As they continue to explore new creative territory, the band are inviting listeners to join them on the next stage of their ascent.
“When I Think About Love”, by JVK, is available to download and stream, right now, across all platforms. For fans of bold, introspective rock with an edge, this new single offers a compelling glimpse of what’s to come.
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