Home Music“Haters Are Free Publicity”: Ukrainian Singer Ihor Tselyp Opens Up About Turning Negativity Into Creative Power

“Haters Are Free Publicity”: Ukrainian Singer Ihor Tselyp Opens Up About Turning Negativity Into Creative Power

by Jonathan Currinn
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Rather than shying away from negativity, Ukrainian singer Ihor Tselyp (Ігор Целип) has embraced it, transforming criticism into an unexpected resource that has strengthened both his artistry and his connection with listeners. Over the course of his career, he’s learned to view harsh comments not as roadblocks but as opportunities to refine his sound, experiment with new ideas, and grow as a performer. This mindset continues to shape his evolving music journey today.

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Early in his career, Ihor Tselyp admits he struggled with confidence as online criticism and harsh remarks mounted. That began to change when he realised he could use negativity to his advantage — not only as a way to test his own resilience but also to better understand how his music resonated with audiences. “Haters are free publicity,” he explained, reflecting on how this shift in perspective ultimately strengthened his resolve and clarified his artistic values.

Haters are free publicity. I used to worry a lot about negativity, thinking I was doing something wrong. Over time, I understood that every negative comment is a chance to test yourself, your values, and your strength. And if people are talking about you — it means you’re not leaving them indifferent,

Ihor Tselyp

Rather than retreating, Ihor Tselyp began experimenting with his sound, stagecraft, and performance style, separating constructive feedback from toxic comments. He described criticism as a chance to “test yourself, your values, and your strength” and said that learning to channel negativity had been a turning point in his development as an artist.

“I learned to separate constructive feedback from toxic comments. When you see people criticizing without reason, it motivates you to work even harder, proving to yourself and others that you’re on the right path,” he explains. “When you feel pressure, you either break or grow stronger. I chose the latter.”

Some of Ihor Tselyp’s most personal songs were written during periods of intense pressure, which he believes can either break an artist or help them grow. His commitment to authenticity, as well as openly discussing his struggles and fears, he says, helped deepen his connection with audiences. “I don’t want to be a picture without emotions,” he said. “If I’m struggling, I say it. If I’m being criticized, I don’t hide it either. I think that’s what makes me closer to people.”

Ihor Tselyp with a beard, wearing a blazer and a cream turtleneck, working attentively on a laptop. He's seated near large green plants, creating a focused and calm atmosphere.

The singer is now working on new tracks, preparing for several premieres, and exploring collaborations with other Ukrainian artists. He credits the combination of audience support and criticism with helping him stay balanced and driven in his career. “For me, it’s important not only to sing but also to leave a mark. Criticism is an opportunity to see yourself from a different perspective,” Ihor Tselyp said. “If you take it without offense, it becomes a source of growth.”

Ihor Tselyp first rose to prominence after winning Ukraine’s popular television show Karaoke on the Maidan in 2018 and has since become a fixture at music competitions both in Ukraine and abroad. Before Russia’s full-scale invasion, he moved to the UK and worked in construction with his father, later becoming active in charity concerts and performances across Europe in support of Ukraine. Among his best-known tracks are “My Heart”, “Who Are You”, and the viral hit “All the Stars”, which became a fan favourite on TikTok.

With new projects on the horizon and an evolving sound, Ihor Tselyp continues to prove that criticism, when channelled creatively, can be as valuable as applause.

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